Cliché Noe (San Francisco): Located in the heart of San Francisco we feature top brands: Pandora, Toms Eyewear, LaFonn, Be Home, SF Merchantile and Golden Gate National Parks. We are also home to Boo The Worlds Cutest Dog, and much more. Visiting us on 24th Street is easy! Take the J train from the Embarcadero to 24th St., or the historic F Train to the Castro. We are just over the hill from the Castro, take the Muni #35 or the #24. Also, Noe is up the street from the Mission and down the hill from Twin Peaks! 24th street can get you almost anywhere in the city, but why go anywhere else? We want to welcome you to our neighborhood. Newly expanded and re-branded we are always busy making us more relevant to you.